411 voices media group, Social Good

2018 is the year of “CHAI”


“2018” may be one of the most talked about “numbers” in recent history.  For those who like to learn the meaning behind numbers (numerology), 2018 has exceptional significance, as it is the year of  CHAI – or Hebrew for “Life”.

Does a year of “LIFE” mean that it will be special? More challenges? More opportunity?  A year of abundance?

 Will the year of CHAI be different than most  … or not?

Let the research begin… 

Kristin Neff from Salon, an online magazine, suggested that 2018 should be a year for “Self-Compassion.”

 I define self-compassion as having three main components: self-kindness, common humanity and mindfulness.

Her rationale is that we are expected to succeed – even as children. Imagine if we chose to love ourselves in order to live life to its’ fullest vs. living life in a frenzy.

I discovered several resources which cited fiscal responsibility as a goal for many to undertake in 2018.  While that messaging doesn’t seem to be as kind and gentle as “self-compassion”, it would seem if you are not worried about finances then you are giving yourself the gift of “peace of mind.”.

MoneyControl.com recommended for millennials, in particular, a  list of five resolutions. They  included  for millennials to resolve to only use “digital transactions” and “switch jobs carefully” as two new year “must dos”.

Maybe 2018, the year of CHAI, is meant to be filled with sarcasm and humor? This past weekend #MillenialNewYearsResolutions was a trending topic on Twitter. This resulted in retaliatory responses to “boomers”.  Check out the banter here via Buzzfeed.

I asked some of my 411 Voices Media colleagues about their expectations for 2018.  Here is how they responded:

 Beth Engelman, co-founder of 411 Voices Media and Mommy On a Shoestring, cited that 2018 will be the year of “Victory”.  “I’m making a list of all things I want to do and then going for it!”

Dara Blaker,   a musical composer, teacher and voice-over artist, is hopeful that 2018 is the year of personal and professional reinvention.

Related reading:  “Enjoy Life to the Fullest” is 2018’s Top New Years Resolution

Tommy Geraci, (Teeco71.com) responded to my survey with these thoughts:

“I don’t really believe in making New Year’s resolutions but I do make a vision board on or around New Year’s Eve. I think each year is a chance to reset, reflect, and redirect ourselves. For me, 2018 will be about improving myself, taking steps to get me closer to my goals, to meet new people who share my interests, and to help as many people as possible. 2018 will hopefully be a year of traveling to visit friends and having friends visit my own city so we can explore and enjoy together. Collectively, I see 2018 as a year we can move forward with what we learned in 2017 from the bravery of those who spoke out. We can change things for the better now that we all know what has been going on. No more excuses, no more looking the other way. We can do so much if we are united. 2018 can be as positive and as life changing as we want it to be. We just have to give ourselves permission to dream big and act bigger!”

I received a response from digital strategist, Stacey Soleil .   I know that this colleague is a dynamo who can make magic happen.

“In 2018 I am hopeful for continued opportunities to connect consumers with dynamic brands, all the while taking a vested interest in cultivating genuine online engagement as to not only authentically connect, but to keep an ear to the ground regarding the current trends, behaviors & mindsets in an ever-changing digital landscape.”

Lastly, what does 2018 mean to me? I am hopeful that the year of CHAI will be one where people value relationships and offer to give more than they receive. I would like to think that common sense will prevail and we truly will address matters of mental health and education.

Cheers to all and may be the year of “18” be full of nothing but the very best.



Author:  Louise Sattler, Co-founder of 411 Voices Media. Tweet with Louise at @LouiseASL

Website: LouiseSattler.com


411 voices media group

Spotlight on two of our newest additions to our 411 Voices Media Influencer Network

We are very pleased to announce that 411 Voices Media has added to our influencer / brand ambassador associates roster the following amazingly talented people who are known for their Instagram presence, Sany Nyguen and Katie McSweeney. If you are interested in applying for consideration please go here. INFLUENCER APPLICATION



Sany Nyguen:  Chicago Food, Fitness, Travel,  and Lifestyle Blogger

Some fun and interesting facts about Sany! (In her own words)

I am a California native who moved to Chicago in 2013 to attend law school. Currently I am a licensed attorney by trade and social media content creator/influencer. On my free time I absolutely love playing sports and shooting photography. I began my instagram page in late 2015 as a mode to introduce Chicago from the prospective of a transplant. It mainly consisted of food, but eventually has grown to become much more. In late 2016 I began a blog that is an extension of my instagram. The blog serves as a website also as I detail product reviews, recaps of my traveling, interviews, and other things worth mentioning. From there, I expanded my services to now include video production. This ranges from food consumption videos, introducing businesses, products, and interviews. I truly believe what makes me stand out from many other influencers is my ability to be multi-faceted and adaptable. I am not afraid to try new things. I am open to expressing my thoughts. I am always finding new ways to elevate and introduce things. I have many outlets and ways to introduce something. Lastly, I appreciate and always find joy in everything I do. I am self-aware of the value and influence I may have and therefore work hard to share things in the most organic way possible. Lastly, my some of my biggest hobbies include working out, fashion, traveling, and volunteering. I volunteer my legal services to many non-profits and hope to open one of my own one day!


Sany replied the following when asked to “brag about herself”: I am the first and only in Chicago to produce and host my own series under hashtag #WatchSanyEat. In this particular series, I venture around Chicago introducing unique and fun businesses (mostly food centric) to the audience. I am tri-lingual. I am fluent in English and conversational in Vietnamese and Spanish. I have been contracted to be a spokesperson for businesses. In college I starred in a show with over 5,000 attendees.

Katie McSweeney

katiemcsweens_1347210121_280.jpg   https://www.linkedin.com/in/kathryn-mcsweeney-475baa79/@McSweens
Katie  (In her own words), answered the following questions:

Tell us your story! What makes you unique? (In her own words) : I’m a huge advocate for living a healthy lifestyle. I work full-time and believe that a healthy lifestyle does not have to be difficult. I bring convenience and easy tips to integrate into your everyday schedule and make it fun. I’m known as a free-spirit but also a go-getter. My high energy and positive attitude comes from practicing gratitude in daily life and focusing on the root of health. I believe that if we take time to nourish ourselves, take time in nature, and take time to count our blessings is the best way for us to all live a happy life. I’m always on the go and thrive off of exciting experiences, whether that is visiting a new city or taking a road trip to Point Reyes. I also love a cozy day in and some homemade tempeh.

Brag about yourself! Honors, awards, languages you know, etc.: I am a certified Yoga instructor and have been teaching since I was 20. I have been a vegetarian since age 9. I’m starting to learn Danish and believe that we should never stop learning and challenging ourselves to grow.

featured, Social Good

The International Pain Foundation Hero of Hope Awards

It was a great honor that the team of 411 Voices Media was nominated for the 2017 Hero of Hope Award by the International Pain Foundation and were finalists! Although we didn’t win, we believe that being in the company of the other nominees and  winners was simply amazing (See the list below- including Lady Gaga).

Why us?

Our team has more than one member that suffers from chronic illness, such as Lupus.  We dedicate much energy to educate and empower those who have chronic illness and have been supporters of “iPain” as they outreach their services to anyone who has chronic pain or illness. We applaud their efforts and know that many have benefited. Hence, why our team is more than willing to give them our “voices” to help expand their educational efforts.

One of our most active members in the health based vertical is Amanda Greene who was diagnosed with Lupus at the age of 15.  You can watch the inspirational video from Amanda Greene (aka LaLupusLady) here. 

While all of our consultants have different areas of expertise, our common thread is that we are all dedicated to helping our local and global communities by acts of kindness, charity and advocacy.


2017 Hero of Hope Award Winners

 Patient Advocacy – Lauri Nickel
Patient Advocacy – Ken Taylor
Caregiver – Wayne Connell
Nerve To Be Heard – Nicole Arbour
Nerve To Be Heard – Stefani Germanotta (Lady Gaga)
Corporate Support – Ketamine Wellness Centers

Get tickets to attend or to donate here

Contact iPain here:



featured, Social Media Campaign Strategies

The Role of Social Media Correspondents

You have spent a lot of time and energy putting together a special launch of your company’s newest product.  You secured the venue, ordered catering, purchased a Step and Repeat and countless other decorations.  Everything seems ready to go … but… when all is said and done will you create a lasting buzz?

Sure there will be photographs for you to post the day  or maybe a week after.  But, when the flowers are all dried up and your audience has moved on to the next party – who will be keeping your product’s “buzz worthiness” alive?

Making a lasting impression through digital posts is the role of social media correspondents.  These are reporters who show up in real life but report via social media channels, usually their own. Many times the correspondents are also influencers. People who have much clout and thus, seem extremely credible and “influential” to their social media audience.

Why social media correspondents provide a benefit at an event?

Social Media correspondents are professional curators of real-time content.  They know that will look good “on timelines”.  These digital reports will  collect “content” (aka photographs, video, written interviews, etc.) and then drip them out on  social channels over the next days, weeks, months and even maybe a year.  They keep the discussion percolating.

Here are some examples of how social media correspondents are used.  At a premiere of a film,  they are posting about the pre-screening excitement, posting a few images from the screening and then (perhaps) uploading the Q and A with the directors and cast following the conclusion of the film.  Instead of uploading all of this content at once – there will be a slow roll – out to keep the relevancy of the event lasting longer.

To track the impact of the posts the correspondent(s) should use a hashtag.  Such as #YourFilmPremiere.  Read more about the importance of hashtags.  This is essential in knowing about the impact of the postings.  And… who is listening – thus amassing demographic data “gold”.

Where does the content go?

A social media correspondent knows that one social media platform isn’t enough.  Typically each correspondent has an individual preference, such as Facebook, Instagram or Twitter. But, an expert correspondent knows it isn’t about their comfort zone but where will the information be received the best? Most of the time the social media correspondents  will distribute the content across platforms to maximize the audience engagement and brand awareness.

About Monitoring Engagement?

Here is something that is REALLY important… Monitoring the impact of  content uploaded about your event is imperative. Data collection can be invaluable.  Using good analytic programs, such as  SPROUT SOCIAL,  KLEAR or KEYHOLE,   can help to determine the effectiveness of the social media objectives.   However… ROI is not promised by social media correspondents.  It is much more realistic to know that these professionals provide key brand awareness.

The Tough Talk – Money

What does all this cost? This seems to be a really tough question as the role of social media correspondents is fairly new and for many this is unchartered territory.

Best practices would say that a fair rate would be expected.  Each social media expert who contracts for a live event has their own rate.  There does not appear to be a standard fee chart.  However, keep in mind that although this is a fun event and may   be attended by celebrities, it is still work. Thus, contract and payment would be expected unless other arrangements are made. (This author would happily work a car-show for free in exchange for a Maserati!)

Some of the 411 Voices Social Media Team at the Canadian Consulate’s etalk Oscar’s luncheon.
Cancer, featured, Health, Social Good

The Power of Collective Prayer

IMG_6554 2

You or your loved one receives a diagnosis from a physician that is unthinkable.  For many – THIS is the pivotal event that leads you to turn to prayer for hope.  As a person who heard a cancer diagnosis more than five years ago, I believe in prayer to help you through the toughest of times.  I invite you to read on to learn about a unique “dynamic duo” of organizations that spotlights the power of prayer for those who have the greatest of need.

Maimah Karmo, an active participant with 411 Voices Media, is also the founder of the Tigerlily Foundation.  This organization helps women and men through cancer with education, support and resources.  This week, just in time for Thanksgiving, they have teamed with the Unity SPIRIT program.  Their mission statement and vision included the following:

Mission: The mission of the Tigerlily Foundation & Unity SPIRIT Partnership is to create an outreach initiative, where spirituality and faith intersect with wellness and inner healing, for young breast cancer survivors, their families, children and caregivers.  We take a holistic approach to integrate spirituality with health, centered around  love, affirmation, inner healing and hope.Vision:  Our vision is to integrate spirituality and prayer into cancer care, empowering young women with tools that offer them healing beyond the physical.

Women who avail themselves of this outreach program can avail themselves of these options:

  • Web-based Content
  • Blog
  • Podcasts
  • Video
  • Prayer Guide for Young Breast Cancer Survivors (YBCS)
  • Recorded Meditations
  • 24/7 Prayer Hotline
  • Spirituality Text Alerts
  • Spirituality-focused blogs
  • Spiritual Inspiration via Social Media
  • Annual Event

To learn more please  go to this link for more information.   


Author: Louise Masin Sattler of LouiseSattler.com and co-founder of 411 Voices Media

featured, Social Good

Holiday Gifts with Heart ❤️ to Help Others

by, Louise Masin Sattler

Note: This article appeared on LouiseSattler.com prior to being posted here.  Read original  and complete article here.


2017 has seen more than its’ share of tragedy.  Mother Nature was angry this year – very, very, very angry. Our world experienced  multiple devastating earthquakes, hurricanes that tore apart whole islands and deadly fires that also ravaged homes and businesses.  Then there was the broken hearts caused by recent acts of violence and rage – Las Vegas, Barcelona, London, throughout Africa and the mid-east and of course, New York City.

Despite the tragedy and profound sense of losses, we can still hope and seek a silver lining this holiday season by giving from the heart to heal hearts.

I have compiled a list of organizations or companies that want to help the greater good by doing good.  Please consider their efforts when you are gifting others’ during the holidays or just “any day”.


One Hope Wines. Annually this company features worthwhile organizations that deserve our love. Whether to help fight against breast cancer or drive attention about Autism, this company always is about the giving through gifts.  Discover their lovely gift bags here that nourish the soul.

This year the grape crops of Northern California were nearly obliterated due to numerous fires of unprecedented magnitude.  One Hope has pledged to help the farmers and wineries and sent a note from their CEO with their vow for assistance.

Read about the ONE HOPE wine GoFund Me campaign


Screenshot 2017-11-01 16.39.18


The statistics are staggering as to how many animals are destroyed annually. That is a polite way to say killed.  That’s right – thousands upon thousands of dogs, cats, bunnies, etc. are euthanized because of bad luck.  They were throw-aways. BEST FRIENDS ANIMAL RESCUE works tirelessly to save animal lives and educate humans.

Adopt a pet either for “real” or  sponsor a pet virtually here.

Sponsoring a pet is the perfect gift to give someone who is allergic or unable to care for a furry family member due to living circumstances.  Last year I adopted a dog and horse to gift someone!


Sponsor a Classroom!

Organizations are abundant to help teachers get the essentials (and occasional perks) funded for their classroom.  Don’t believe that school districts in 2017 are flush with money to help our student’s learn. Many have shoes-string budgets and can hardly cover the basics, like textbooks or science equipment.  I would love to think that we don’t need a bake sale each time our students need uniforms or basic science equipment. But, that is the reality.

Here are some alternate ways to help without having to crack an egg for cookie-dough.

Click on the links below to learn more about each organization.

Donors Choose – Help a specific teacher / classroom request

Adopt a Classroom (including a special section for Hurricane Relief)

Go Fund Me Educational Campaigns


Continue reading… 











Culinary, featured, Travel

Reprint from Family Travel by Colleen Kelly: Expanding the Palate of a Picky Eater


Appeasing the picky eater is a challenge almost every parent has had to face at some point or another. Whether it’s a battle of the broccoli, or another culinary conflict, getting your child to try new foods can be difficult, but it doesn’t have to be. Experts have noted that one of the best ways to get your child to eat foods that they might traditionally oppose, is by not putting any emphasis or weight on that particular food. Setting a plate of food in front of your child while simultaneously saying, “No dessert unless you finish all your vegetables,” implies that vegetables are a negative thing, since they are being told they have to eat them.

It can be just as challenging to get your child to try more ethnic foods. If they’re used to grilled cheese and chicken nuggets, the idea of international cuisine might seem, well, foreign to them. Here, we’re going to give you some helpful suggestions of kid-friendly foods from around the world that will encourage them to expand their picky palates.

Photo Credit: Flickr.com

1. Thai – Tofu or Chicken Pad Thai

You and your spouse have been dying to try that new Thai restaurant that just opened up down the street, but you both know Little Suzy won’t eat anything but pizza. Try not to make it a point to say you’re going to “try a new restaurant” tonight. Instead, simply say you’re going to have Thai for dinner. A universally-loved option is chicken or tofu pad Thai, a noodle dish mixed with scrambled eggs, some vegetables, and a peanut-flavor. Try skipping the sprouts, to keep the meal looking and tasting a bit more simple. Don’t forget the potstickers! Kids are sure to love these tasty little dumplings with a side of soy sauce.

Photo Credit: PublicDomainPictures.net


2. Japanese – Ramen and California Rolls
Although people tend to associate Japanese cuisine simply with sushi, there’s a lot of options that kids will be more likely to try. One palate-pleasing standard is ramen. This soup-based noodle entree is made to order, and can include a variety of add-ins. If your child is used to more simple-tastes, try shoyu ramen, which is soy-sauce based. If you have a slightly more adventurous child, who wants to give sushi a try, suggest a California roll. These usually contain rice, cucumber, avocado, and crab meat or imitation crab. Some California rolls include fish eggs as well, but you can simply put in a special request with your waiter to leave those out. This might be more appealing to kids who are skeptical of anything fish-related that’s not breaded and dipped in ketchup.


Photo Credit: Noodles.com
3. Italian – Pesto Cavatappi
As a parent, I quickly grew to learn that kids love buttered noodles. It’s an easy, simple dish, but of course, there’s not much to it. Build your child’s buttered noodle affinity by trying a new spin on this classic favorite, such as adding vegetables, or even a new sauce. For example, pesto is a mild enough sauce that your child might not notice too much of a flavor change. And with all the different variations and shapes of noodles, serve the sauce over something unique, like cavatappi or bowtie pasta. If you’re feeling really adventurous, combine a few types of noodles into one dish to give your child a fun surprise.

Read the rest of the article here on Family Travel with Colleen Kelly.

headshot-2016-catie_crpAbout Colleen Kelly:

Parent, travel writer, and seasoned traveler, Colleen Kelly grew up traveling all over the world. She has experienced the United States from coast to coast and has explored over 20 foreign countries. Her vast knowledge of travel brought her to realize the need for a new kind of travel experience and focus—one that is centered around the family. As a family travel expert, Colleen doesn’t miss a beat as she offers her personalized tips to parents. Her fun-loving personality pulsates through every moment of the show. She is the ultimate modern-day parent who isn’t afraid to kick back, get a little messy, and have fun!



Introducing the 411 Voices Media Influencer Network

For several years our 411 Voices Media consultants have been involved with social media campaigns that involved influencer marketing.   We are pleased to note that we have launched an extension to our services by adding an affiliate influencer network.


Why is influencer marketing needed?

  1. Industry experts  have determined that brands are using influencer marketing as a significant part of their strategy to garner customers and increase sales.
  2. Micro-influencers have proven to be an effective way to enhance audience engagement and sales. Read more here via KLEAR.
  3. The phone book is dead as are traditional yellow pages. So, we need “voices” that are present on social media to help “spread the word”.


What are we looking for with people who with to become an affiliate?

We know that people who are involved in social media often wear more than “one hat” and that sometimes a person may need an occasional supplemental paycheck.  That makes being an affiliate ideal for some.

Sometimes we find people who are amazing but are afraid to let us know they are interested because they don’t feel they have enough “number of followers”.

We don’t care about your social media “Numbers”.  

In fact, the person with hundred of thousands of followers may not have as much engagement as a person with eight thousand followers. We are looking for enthusiasm, engagement and integrity with social media practices.

We also know that some genres have dedicated followings (such as travel) where education is a “tougher sell” in the world of social media.  Numbers are often meaningless.  Quality vs. Quantity.

More importantly…We really want to work with people who believe in giving back to their community or supporting a cause.

Creativity, a willingness to work as part of a team and following timelines is important when one is a contracted influencer.  And, we know there are people who we have met and many more we haven’t who would make perfect affiliates to our team.

Lastly, 411 Voices Media is a “drama – free zone”.

We know you must have questions or perhaps know us well enough to just say, “Yes!”   Simply complete this application form to learn more. 

Thank you!


demo, featured

Building your brand

What media marketing and content generation services do our consultants offer?

  • SOCIAL MEDIA STRATEGIES and ACTIVATION – We develop a social media strategy and can help to activate it. As social media architects we are able to tell your story to a large audience.
  • BRAND AMBASSADORS / INFLUENCERS  – We can share and circulate your story via our social media audiences.
  • SOCIAL MEDIA CORRESPONDENTS – Telling your story live from events
  •  CONTENT CREATORS – Produce various pieces of visual and written content to fit your brand’s interests and needs.
  • OFFERING SUPPORT – We understand that your agency may have a great PR plan already in place, but perhaps you are looking for some additional support. We are able to “supersize” your efforts. Let’s talk! Learn more here.
Digital Media, marketing, Media, Social Media Campaign Strategies

You have a great idea – what to do with it? (A presentation)

You have an idea that has been tumbling around your head for quite some time.  You tell a few friends and then finally one (or more) says… “Why don’t you just do it!”

So, now that idea needs to be formalized, made in to a business plan and much more.  Below you will find a short form document of the ESSENTIALS of how to start with taking your idea to fruition.  Remember that all good ideas that are made in to products or business have to include MARKETING. It is astonishing to our 411 voices team how many people forget that part!

Marketing does not have to be expensive, but it is necessary.

DOWNLOAD THE RESOURCE GUIDE HERE :_resource-guide-for-your-biz